South Bruce Peninsula is a beautiful community located between the rugged shorelines of Georgian Bay and the sandy beaches of Lake Huron at the base of the Bruce Peninsula. The town is comprised of several hamlets and villages along with the two larger areas of Sauble Beach and Wiarton.
South Bruce Peninsula is just 3 km from the Wiarton Keppel International airport. Also, it is located just two hours from the GTA providing easy access to larger Ontario markets in the Greater Toronto Area, Hamilton and Kitchener Waterloo.
In South Bruce Peninsula you will find work-life balance. We enjoy a strong sense of community and invite you to learn why we are your Natural Business Environment.
View the South Bruce Peninsula Community Profile
On Tuesday November 2, 2021, Town Council approved a new Economic Development Strategy, Brand and Tagline for the Town of South Bruce Peninsula. This strategy is a plan that with strengthen and diversify the local economy over the next five years.
This strategy was developed with significant stakeholder and public consultation. It focuses on investment attraction, residential development, business retention, tourism development and provides support to businesses post-Covid-19.
| Economic Development Strategy Summary |
| View the Economic Development Strategy Summary |
| Economic Development Technical Report |
| View the full Economic Development Strategy and Technical Report |
| Economic Development Brand and Tagline |
| View the Brand and Tagline Report |
| Economic Development General Public Survey Results |
| View the Economic Development General Public Survey Results |
| Economic Development Youth Public Survey Results |
| View the Economic Development Youth Public Survey Results |
Looking to build, invest and grow, we have everything to help you to start your business or expand your business
Our community wants new business and development to be successful. Check out these resources to help you get started:
- Available lands
- Business licences and permits
- Business and development
- Business support
- Chambers of Commerce
- Grants and incentives
- Plans reports and studies
Visit Business to Bruce for more information on starting a business in Wiarton or Sauble Beach.
Looking for resources? View employer resources.
Contact our Manager of Economic Development and Communications for more information.
What is Economic Development?
Economic Development is at the heart of every great community.
Economic Development provides quality support to the business community, entrepreneurs, site selectors and developers. Economic developers have a common objective: building stronger, more resilient, inclusive economies. The Town of South Bruce Peninsula is Your Natural Business Environment.
Learn more about Economic Development by viewing this short informative video.
